Archive for October, 2011
Green’s Meets
October 29th, 2011 | 
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Going green always starts with good intentions, but the massive amount of green terms can sometimes be overwhelming. Here’s some of the common green terms you’ll hear and what they mean. Organic Sustainable Bamboo - Bamboo is a fast-growing and renewable resource that can be used to make fabrics, flooring, furniture and other products. Jute – Jute is a long and shiny vegetable plant fiber that can be woven into a strong thread or twine. It is commonly used to create cloth or used within carpets, and rugs. Hemp – Hemp is a fast-growing plant that is most commonly used for its strong fibers to create cloth used in bags and clothing. It can grow organically and also be used to create oils for cosmetic products as well as be used in food. Sustainable Wool – There are many types of sustainable animal wools such as alpaca fibers or merino wool that can be used to create strong fibers commonly used in clothing. Energy-Efficient Post-Consumer Recycled How is this different vs recycled? Regular recycled materials can contain a combination of materials, often coming a scraps or other by-products as a result of manufacturing. This could include both pre-consumer and post-consumer waste. Recyclable Reusable Fair Trade Volatile Organic Compounds (VOCs) Bisphenol A (BPA) Biodegradable Solar-Powered Now you’re ready to start shopping for green products! To learn about more about shopping for green products, please visit the All Green Store.
Green's Meets
Green Shopping Basics
The term organic can often be used very broadly, but typically refers to products that have only organic components, produced without pesticides, herbicides, insecticides, or fertilizers or other harmful chemicals.
Look for: USDA Certified Organic
Products or materials that are described as being sustainable contain materials that do not deplete the Earth of its resources and is easily replenished. There are many common types of materials that are considered sustainable:
Products that are energy-efficient are design to consume less energy when operating without sacrificing performance, reducing long-term environmental and cost impacts. Energy-efficient products can range from appliances to light bulbs as well as contain different levels of efficiency.
Look for: Energy Star Qualified, EPEAT Rated
Once a product has completely served its purpose, what remains are post-consumer materials that would otherwise be disposed as waste but are instead recycled. This would include products such as old packaging, glass bottles, aluminum cans, and plastics. When you recycle from your home these products become post-consumer recycled.
A recyclable product means that it can be recycled and be used to create future products. Polypropylene #5 is a common plastic to look for in products which is one of the most easily recyclable plastics.
Look for: Polypropylene #5
Reusable products mean that a product can be used multiple times before the product is discarded or recycled. Some common reusable products are shopping bags, water bottles and tableware.
Fair Trade is a social movement that promotes certain standards of sustainability practices and empowering producers in developing nations. Fair trade supports fair prices, fair labor conditions, community development and environmental sustainability.
VOCs are organic chemical compounds that have high vapor pressure and easily evaporate at room temperature. VOCs can be released from many household items such as paints, flooring, upholstery, and cleaners. These VOCs are not only air pollutants but have also been known to cause health effects as well.
Look for: Low-VOC, Zero-VOC
BPA is an organic compound that is used in the creation of many plastics and resins. Most commonly you will find BPA used polycarbonate bottles. While there is some controversy about the effects of BPA, some research has raised serious health concerns about the usage of BPA.
Look for: BPA-free
Biodegradable means that a substance can be naturally decomposed by biological processes. If a product is biodegradable, this means that it can be disposed of with no negative environmental impacts.
Solar powered products are powered using energy from the sun. Solar power can be used in a range of products from small household gadgets to entire home heating systems.
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In Houston, LEED Schools Get More Than an E For Effort
In Houston, LEED Schools Get More Than an E For Effort
We send our children to school every day and ask them to learn. They are, after all, the future of our world; and so we ask them to learn about right and wrong, learn about the world, and learn how to take care of each other. But do we want them to learn how to take care of the world, too?
That is what LEED Green Building schools in Houston and around the nation are doing. They are teaching the children, through example, what it means truly to earn an A for awareness of the environment’s needs. They stand for the future of America as a benchmark of creation care.
LEED Green Building schools are K-12 schools that are tailor-made to produce an environment safe and healthy for children, comfortable for teachers, cost-effective for the taxpayers, and easy on the environment. By addressing the uniqueness of school spaces and children’s health issues, LEED for Schools provides a unique, comprehensive tool for schools that wish to build green with measurable results. The rating system addresses issues such as classroom acoustics, daylight and views, mold prevention, and environmental site assessment.
In addition, Green schools cost less to operate, freeing up resources to truly improve students’ education. Their carefully planned acoustics and abundant daylight make it easier and more comfortable for students to learn. Their clean indoor air cuts down sick days and gives our children a head start for a healthy, prosperous future. And their innovative design provides a wealth of hands-on learning opportunities.
No longer must they learn through books about environmental safety and/or green projects around the world. Instead, they can learn hands-on at school – through observation and through practice.
Houston has taken the lead around the nation in building green schools. The Houston chapter is dedicated to showing school district leaders how the LEED FOR SCHOOLS process can benefit them. Other leading organizations in the area are also committed. Earlier this year, the Houston-Galveston Area Council joined with the Houston chapter to produce a year-long symposia to educate the public and educators about the facts and costs for LEED FOR SCHOOLS.
They ideally will have all their schools “Go Green” over the course of the next 10 years.
Other cities are following their lead. Salt Lake City, Grand Rapids and Seattle are all among the top cities with at least three green schools. And more are being built monthly. Both students and parents, teachers and administrators see the need and the benefits for green schools, and are lobbying for all school to change their ways.
For students and teachers, green schools mean reduced incidence of asthma, decreased absenteeism, improved academic performance and increased teacher satisfaction. For parents, green schools offer the confidence that comes with knowing their children spend their days in an environment that is both healthy and conducive to learning.
Green Schools get more than an E for effort. They are the bright and healthy future for our children.
Copyright 2009 – 2010 theLEED.com and Green Efficient. Article may be reproduced, unchanged, as long as it retains author information and linking.
Rick Walker is the CEO of Green Efficient. GreenEfficient is the leader in the LEED building maintenance and operations market. Primarily serving Texas, their LEED Accredited Professionals (LEED-APS) manage commercial facilities using their integrated services portfolio of LEED-compliant janitorial services, Integrated Pest Management services, HVAC maintenance, lawn care services, purchasing oversight, occupant training and USGBC submittal services. Offices in Houston, Austin, Dallas and Corpus Christi enable the most active Texas LEED construction markets to be covered by their specialty services. For information on LEED, green building and sustainable products, visit their blog: theLEED
free battery electric vehicle
Some Green Thoughts: Eco-Friendly
Some Green Thoughts: Eco-Friendly
How often when you go to the grocery store are you asked if you want paper or plastic grocery bags? Well the best answer to that would be NEITHER. To keep the U.S. stocked with paper and plastic grocery bags, takes about fourteen million trees and twelve million barrels of oil every year! Investing in a few reusable bags makes a lot of sense.
Think about those little paper receipts you get at the gas pump and the ATM machine. If all people would simply note it in their checkbook, or in a small notebook when they made a purchase or withdrew money, it would be saving enough paper to encircle the globe fifteen times!
If every American would by one roll of recycled paper towels instead of the others, it would save over half a million trees. And how about turning the car off when you are waiting for someone, in the drive-thru lane or stuck in a huge traffic jam? When a car idles for more than a minute it is polluting the air and wasting your gas.
Cordless phones are replacing conventional phones. But think about it… sitting in a recharging cradle and using up your electricity twenty-four hours a day and every day of the week! Replace one or two cordless phones with your old conventional ones and you’ll save energy. The old fashioned ones use only a tiny bit of electricity, and will work when the power is off. If you insist on the convenience of cordless phones, make sure the ones you do get are Energy Star-rated, for high energy efficiency.
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Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses. Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com
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World Tech Update
An Environmental Tax to Reveal a Product’s True Cost?
An Environmental Tax to Reveal a Product’s True Cost?
Sometimes, simple acts such as going to the grocery store can turn into a moral dilemma. Is it better to choose the piece of organic fruit produced on the other side of the country or the non-organic version grown locally, 50 miles away? Are the benefits of chemical-free shampoo worth an extra 5 bucks a bottle? Will I really be able to enjoy a cheap chocolate bar knowing that the growers of the cocoa beans were likely not fairly compensated?
As much as I’d like to say that I always buy the product that is environmentally safe and sustainably produced, in reality, that’s not always the case. First, the sheer amount of information required to be able to distinguish between products is staggering. You need facts regarding environmental impact, transportation costs, and fair trade practices, to name just a few. And there are plenty of misinformation and greenwashing campaigns out there to steer you in the wrong direction.
Second, of course, there are times when the high cost of an ethically made product turns me off from buying it. Even consumers with the best of intentions have their breaking points.
The thing is, companies who go out of their way to implement sustainable practices endure a greater cost of production. Sure, they can sometimes capitalize on this by marketing to conscientious consumers who are willing to pay a bit more, but the fact remains that in today’s system, environmentally minded production is punished.
On the other hand, companies who move their factories (and jobs) to developing countries with lax environmental standards and cheap labor are able to make products at a fraction of the cost and undercut their competitors (while shipping materials and finished goods all around the world and adding to our greenhouse gas problems).
The way it’s set up, high environmental standards in one country drive companies to relocate in places where it’s permissible to pollute in order to compete in the marketplace. Chaco, the Colorado-based athletic sandal company, is a prime example of even a well-intentioned company being forced to follow suit to maintain competitive pricing on their products. In fact, 95% of all footwear in the world is produced in China, whose poor environmental regulation and sometimes dangerous environmental problems are well known.
With current talk about cap and trade emissions programs, this phenomenon may only get worse.
So how do we even the playing field and reward companies for good business practices?
When I think about this problem, I keep coming back to an idea I encountered in a casual conversation with a stranger while traveling. I can’t remember his face or his name, but his idea has stuck with me and festered in my mind for the better part of a year. His take was that putting the financial burden of environmental responsibility on the companies just doesn’t make sense for the reasons I’ve given above. In a global marketplace, it renders companies less competitive than those that operate free of environmental and labor regulations.
Wouldn’t it make more sense to put an “environmental impact” or “ecological footprint” tax on the product itself?
Ugh, a tax?
Initially, I didn’t warm to the idea either. But think about it: adding a tax proportionate to a product’s ecological and social footprint eliminates the cost advantage of irresponsible production. All those environmental costs that are currently not included in our economic system would be factored in and would increase the price of unsustainably made products.
This, in turn, would make moral dilemmas at the grocery store much easier. Is it more sustainable to buy distant, organic produce or local, non-organic produce? The tax-adjusted pricing should inform my decision. Can I afford the chemical-free shampoo? Yes, because the price of its chemical-laden competitors would be raised through the environmental impact tax and eliminate the cost advantage of choosing that product.
The money raised from the tax could fund its implementation and other sustainable programs such as public transportation (high speed rail, anyone?) and alternative energy. Perhaps it could even make a dent in our gaping budget deficit.
Won’t this cost me money?
You may be thinking, “Sure, that’s a good idea in concept, but that will raise my bills – grocery, clothes, everything.” Well, yes, that’s true. But maybe if we see the true cost of the products we casually consume, we can make a more informed decision about what is really necessary to our lives.
Additionally, programs such as this often have the greatest impact on the poor. But this could be compensated for by using some of the tax revenue for need-based assistance programs.
Regardless, running an economic system on the assumption of infinite resources is fundamentally flawed. Currently, environmental impacts such as air pollution, water pollution, and deforestation are not factored into the cost of a product: they are considered “externalities.”
These costs need to be included in the system in a way that does not punish those who engage in sustainable business practices. By taxing a product’s environmental impact, it levels the playing field for the consumer.
Disclaimer
Of course, I am not an economist or policy guru. I don’t know how to implement such a tax or if it would even be possible (though compared to creating a carbon trading market, perhaps it’s not that difficult). This is only the musing of a concerned, intelligent citizen trying to brainstorm ways to make our economic system fit within the bounds of our ecological constraints.
What do you think? Would such a tax have a beneficial effect on our production system? Join the conversation over at our website!
Jill Mueller is a conservation biologist, avid cyclist, and freelance writer. She has combined forces with a good friend and dietitian to start The Barefoot Badger, a blog promoting healthy, sustainable living. Check us out!
Chek Technology Inc.
THE 3 Rs – Reuse and Recycle, Lazy Ways to Reduce
THE 3 Rs – Reuse and Recycle, Lazy Ways to Reduce
The 3 Rs (Reduce, Reuse, and Recycle) is no longer simply a mantra for environmental activists, it’s a ticket to saving you money while you consider the planet. The 3Rs ask you to buy less, reuse more, and recycle products at the end of their useful life-wonderful guiding principles for reducing our environmental footprint and bringing our lifestyles into balance with nature. But in practice, how many of us are really willing to cut back on the stuff we want to own, to reuse what we’d like to throw out, and to recycle when doing so is often incredibly inconvenient? Fortunately for budget-conscious Lazy Environmentalists, the 3Rs are receiving a twenty-first-century facelift, making them easy to implement and even easier on the wallet.
Reduce, the first of the 3Rs, releases you from the hassle, expense, and waste of unwanted stuff while helping you use less energy and create less trash. And while most of us can’t imagine life without our most prized four-wheeled possession, the first place to embrace Reduce is with our cars. That’s because our automobiles generate about half of our personal greenhouse gas emissions-the other half comes from our homes.
Today, you can enjoy the freedom of being in the driver’s seat while eliminating all of the expense of owning-or leasing-and maintaining a car by joining a car-share service. Zipcar is leading the way. Available in more than 40 U.S. cities, Zipcar lets members locate cars conveniently parked at designated spots around the city and reserve them for an hourly fee (typically between $10.50 and $16.50). Members arrive at the parking spot, swipe their membership card over the windshield sensor to unlock the door, hop in, and go. There’s no need to pay for gasoline or insurance; Zipcar has got you covered. You won’t sacrifice your ride either; Zipcar lets you choose from models like the BMW 325, Mini Cooper, Honda Fit, Volkswagen Jetta, Toyota Prius, Honda Civic Hybrid, Volvo S40, Mazda 3, and Subaru Outback. According to the company’s surveys, over time Zipcar members reduce their car usage by as much as 50 percent. Zipcar estimates that each of its cars removes the equivalent of about 15 privately owned vehicles from the road. Other car-sharing services are popping up across the country and around the world. Visit Carsharing.net for a comprehensive list.
Reuse-the middle child of the 3Rs-has been a part of our lives before we were “eco” anything (eco-conscious, eco-savvy, even a tentative eco-curious). Think about it: Every day, we reuse items like T-shirts, cereal bowls, and underwear without a second thought. We don’t toss them after one use. We reuse. The secret to twenty-first century Reusing is to discover how to reuse other people’s really cool stuff as well as our own.
Reuse logic is in effect at Goozex.com, where gamers gather to swap their video game. Visit the website, create an account and list the games you own that you’d like to trade. Then Goozex quickly locates other gamers who want them and makes instantaneous matches for you. With each game you mail, you earn Goozex points, which you can then use to acquire the games you want from other members. Instead of spending lots of money on new games (and paying for all that packaging waste), you’ll pay Goozex $1 each time you receive a game. Whether you’re partial to Xbox, Wii, Nintendo, or many other gaming platforms, the Goozex trading community has got you covered. Get your reused copy of Call of Duty 2 or NCAA Football 09 today.
Swapping websites are emerging in all kinds of categories. Bookworms can browse more than two million titles available for trade at Paperbackswap.com. Movie collectors can visit Swapadvd.com to trade both new and classic DVD titles. CD fans (you know you’ve still got ‘em) can tap into more than 130,000 titles available at Swapacd.com. And new and expecting parents can trade for baby strollers, bibs, bedding, bumpers, and more at Zwaggle.com.
Recycle, the last of the 3R trio, is the most transformative of the Rs. When we recycle, we’re giving used products the chance to be reborn as something new. That’s especially the case thanks to companies like Preserve that has partnered with Stonyfield Farm to recycle its yogurt cups-from organic yogurt, of course-into ergonomic plastic toothbrushes, razors, and an assortment of colorful kitchenware (and now also does the same with Brita pitcher filters).
TerraCycle, another green innovator, is on pace to redefine much of America’s relationship with trash. The company that began with its signature Plant Food-made from worm poop, packaged in empty Pepsi bottles and sold at the likes of Home Depot and Wal-Mart-has evolved into an innovation powerhouse that continually introduces new products made entirely from waste. Take the E-Water Trash Cans and Recycling Bins available at OfficeMax for $10.99 each and made from crushed computers and fax machines (that would otherwise end up in a landfill). Or the rain barrels and composters made from Kendall-Jackson oak wine barrels that sell for $99 each at Sam’s Club. They’re both prime examples of a company that sees opportunity where others see garbage. In so doing, TerraCycle helps us make attractive choices that are mindful of the planet and our wallets.
Josh Dorfman is an environmental entrepreneur, media personality and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. He is also the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings. His latest book, The Lazy Environmentalist on a Budget: Save Money. Save Time. Save The Planet, is now available. For more information, please visit: http://www.lazyenvironmentalist.com
Fort Cherry Schools of Technology Dir.
Green Tip – Moms Use Clothe Diapers
Green Tip – Moms Use Clothe Diapers
Sure, this is a little messier than the easier, disposable version. However, do you even realize the amount of disposable diapers that are filling landfills?? Cloth diapers are a choice that every mother should seriously consider. Let’s look at some facts that are quite alarming…
Disposable Diapers Sobering Facts:
* from birth to about 2-1/2 the average child will go through about 7,300 diapers
* the cost for that is about $2600
* 18 billion diapers enter landfills each year
* disposable diapers make up about 3.4 million tons of trash
* health risks such as fertility issues in males, eyes, nose and throat issues and even asthma-like symptoms have been connected to disposable diapers!
* long term negative affects on animal and water life.
* the chemicals that make disposable diapers white increase the risk of cancer
* affect development
* they use more water. yep. you may need to wash cloth diapers, however, way more water is used making disposable diapers!
* a study, conducted by Anderson Laboratories in 1999 and published in the Archives of Environmental Health, found that disposable diapers release chemicals called volatile organic compounds (VOCs), including toluene, ethylbenzene, xylene and dipentene. They have been shown to have toxic health effects, such as cancer and brain damage, when used over time or high exposure.
* they use 1.3 million tons of wood pulp. that’s about 1/4 million trees every year.
* they take up to 500 years to break down.
* more viruses than you want to know about…including polio, survive for two weeks or more after disposed of.
There are many many many more reasons to avoid disposable diapers. However, I think our readers are intelligent and the above information is enough to get you thinking! Research for yourself. You will be shocked!
Go for organic natural reusable cloth diapers. You will not only be helping the environment and saving money, you will also protect your sweet precious love bugs from harm!
Copyright © Green Christian Network, All Rights Reserved
About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).
Green Roof
The Illusions Behind Water Shortages
The Illusions Behind Water Shortages
The Resource Matrix IV: Layers
A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”
But you know, she’s right.
Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.
A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.
Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”
Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:
- “Global warming is real, and here’s a CFL lightbulb and more info.”
- “Water shortage is real, and it has nothing to do with long showers.”
Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!
Let’s begin with the first layer:
Layer 1:
the illusion that non-sustainable costs less than sustainable
We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”
Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.
To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”
Layer 2:
the illusion of separation
The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”
Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.
Layer 3:
it’s up to government and industry to bring change
In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.
If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):
In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.
And as you read, this game has no winners. It’s not sustainable.
Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.
Instead of giving your power over to the Government/Industry Gamers, vote with your feet.
Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.
In certain cases, you make conscious decisions that consciously support certain businesses:
- retailers (and the manufacturers) of compact fluorescent bulbs
- shade-grown coffee
- cruelty-free health and beauty products
In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:
- using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy
How about water? What choices do you have? Here’s possible near-future scenes:
Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.
Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market – low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering – market value of $150 billion confirms validity of sustainability in capital and financial modeling”
The Matrix and Vanilla Sky:
Not what it seems
In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”
In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.
He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.
Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.
And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.
I introduced this four-part series by explaining that:
the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.
You take the blue pill and the story ends.
You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.
I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.
To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:
Open your eyes.
And see the Resource Matrix, everywhere, all around you.
Thanks for letting us keep you updated . . .
To your green, brighter future,
Cinnamon Alvarez,
A19
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
BBC World News America
China 2035 Bigger Than USA
Does you family recycle aluminum cans? Do they do it to get a little extra cash or because it is the responsible thing to do? How much do they, and you, know about what happens to the can after the soda is gone? Here is a quick true and false quiz on recycling. It will only take 2 or 3 minutes to find out what you know and what you need to know about the importance of families recycling. Circle the answer for each of the 6 questions. Now test the other members of the family. 1. In the time it takes you to read this question, 50,000 12-ounce aluminum cans are made. True or False 2. When you recycle one aluminum can you save enough energy to equal a half gallon of gasoline? True or False 3. There is no limit to the amount of times aluminum can be recycled. True or False 4. We use over 80,000,000,000 (billion!) cans a year. True or False 5. At one time, aluminum was more valuable than gold. True or False 6. More aluminum goes into beverage cans than any other product. True or False Surprise! All of the answers are true. Did you know that for every $10 spent buying things $1 or 10% goes for packaging that is thrown away. Packaging, and that includes aluminum cans, represents 65% of household trash. Wow. What a waste of money and resources. We can do better than that. Our family is making a special effort to Recycle, Reuse and Reduce. Will you join us in helping to protecting our earth and natural resources? Maybe your family could put up a special box to save aluminum cans for the recycling center. (c) Judy H. Wright http://www.ArtichokePress.com You have permission to reprint this article in your blog, ezine or offline magazine as long as you keep the content and contact information intact. Thank You. Artichoke Press is the home site of Judy H. Wright, family relationship coach and author. If your organization would like to schedule Auntie Artichoke, the storytelling trainer, for a workshop please call 406.549.9813. You are also invited to visit our blog at http://www.AskAuntieArtichoke.com for answers and suggestions which will enhance your relationships. You will also find a full listing of free tele-classes and radio shows held each Thursday just for you. Thanks for joining our community of caring parents, family members,coaches, teachers and mentors who want to help raise a generation of responsible adults.
China 2035 Bigger Than USA
Recycle, Reuse and Reduce
Water Efficiency
Water Efficiency
“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”
In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.
In a four-part series, we talk about a resource besides energy: water.
- Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
- Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
- The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
- And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)
Ready to take the red pill and see how deep the rabbit-hole goes?
We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:
Economics: it’s totally insane
Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.
And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.
Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.
It unfortunately leaves out the other part of being human: human behavior based on emotions.
And emotions weigh heavily in how we interact with each other, especially in exchanges of value.
Maximizing returns:
“I want your goodies for nothing”
Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.
On an individual basis, this can turn into a “win-lose” proposition:
- I want to acquire the best stuff for the cheapest terms
- I want to dispose of the lousiest stuff for the greatest terms
In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.
May the Force be with you:
getting diamonds and gold for nothing:
Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.
This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.
Social good in the equation:
A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.
And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.
They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”
The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.
All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.
The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”
And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.
What’s an Oxymoron?
“Free Good” in economics
The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.
Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.
In short, there is no free lunch.
An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”
The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.
Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.
Their moral philosophy became a hybrid offshoot.
The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.
Both use the same mind-numbing hypnotic slogans: “We care about you.”
The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.
Where Do You Want to Go Today?
Everywhere but here
We’ve all awaken to the shocking realizations that:
- finite energy resources will run out
- actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
- the “I want your goodies for nothing” crowd hasn’t been telling the truth
In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.
But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.
We’re all in this together, or
Toss the lousy, greedy bastards overboard
The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:
There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.
And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.
The solution: create less trash.
Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.
And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.
But wait, there’s more …
to the Resource Matrix
Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.
Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:
Coming Attractions!
In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:
Water.
You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.
You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.
You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.
You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.
You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.
You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.
And all of this is for one purpose:
To help you see the Resource Matrix, everywhere, all around you.
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
Green Technology Revs
american idol – green brain
Landfill in the UK is becoming a huge problem. With the drop in the price of recycled products, the issue is what to do with all of the waste that we produce. The breakdown of waste in landfill sites creates huge amounts of the greenhouse gas methane. There are also many products that will not breakdown and will remain in the environment for ever with the potential to contaminate water supplies. Traid, a charity specializing in the recycling of textiles reports that 900,000 tons of shoes and clothing are thrown away each year in the UK. Only 200,000 tons per year are recycled and the rest is dumped in landfill. The government estimates that similar amounts of between 550,000 and 900,000 tons of textiles are thrown away each year. In addition to the problems of waste and landfill in the UK, there is also the consideration of the energy used and waste generated by the manufacture and distribution of clothing and textiles. Growth of cotton uses a huge amount of chemical pesticides and environmentally damaging cultivation methods. The manufacture of man made fabrics also has a huge environmental impact with. Demand for polyester the most widely used synthetic fabric has almost doubled in the last 15 years. The manufacture of polyester uses large amounts of crude oil and an energy-intensive process. It releases emissions including volatile organic compounds, particulate matter, and acid gases such as hydrogen chloride, all of which can cause health problems for workers by causing or aggravating respiratory disease. Second hand clothing is becoming more popular as people begin to recognise the real costs of fast fashion. Consumers are becoming more aware of their buying choices and ways that they can help the environment. Finally, there is one more great reason to recycle second hand clothing. Just because you are fed up with a piece of clothing or it does not fit you nay more, it does not mean that it has no worth. You can make sure that the worth of your second hand clothing is realized by swapping it at a swishing party on a clothes swapping website, selling it or donating it to your favorite charity. This article was written by Ceri Heathcote for posh-swaps.com, a website for swapping, buying and selling second hand and vintage clothing. Clothes swapping and buying and selling second hand clothes is a great way to reduce the impact of fashion on the environment and to save money.
american idol - green brain
Recycle Your Second Hand Clothes