Archive for June, 2010

New 3 R’s


New 3 R’s

I was back in the grocery store this Saturday, but it was not the prices (although I did manage to keep it under ninety pounds once again) that caught my eye or even what other people were buying. In fact, what I noticed this Saturday did not happen until I was home and unpacking my weekly shopping. What I noticed was the amount of packaging, most of it useless, that I put into the bin. Of course, we have been using our green bags for over a year now so we are not throwing very many plastic ones away. Well, in fact we don’t really throw any away, because we try to follow the adage…Reduce, re-use, re-cycle. I want to look at how the 3 R’s of reduce, re-use, recycle fits into all of the Frugal Fam core values.

Family first. Since we are our children’s first and best teachers, I think that the time we invest in teaching them about all things environmental is an excellent investment in our futures and theirs. Isn’t it ironic that reduce, re-use, recycle could become the new 3 R’s. In fact so I don’t wear out my fingers re-typing it all over and over again, let’s us that term in the rest of the article to refer to reduce, re-use, recycle. It is never too early to begin either. At three, my daughter knows the difference between the bin and the recycle bag (sometimes better than my eighteen year old).

Saving money. In fact, in the UK most councils offer free recycling facilities to all residents, which means that recycling costs us nothing. There are examples too of how recycling can actually save you money though, such as my wormary, which produces organic liquid fertiliser and compost or reducing your energy consumption by turning down the thermostat. And as I have shown in past post about Freecycle, charity shops and similar services, you can save a great deal of money by re-using items that someone else may no long need.

But in the USA recycling too can actually pay money. Although not as easy for many American families to place bags or special bins on the stoop (although some forward thinking counties and cities are offering curb-side recycling as in the UK), the profit from this activity can be used to fund extras or meet essential obligations. Before I left Los Angeles in 2006, there were increasingly mini-recycling centres often in the parking lots of grocery stores. Families could take their paper, metal and plastic products and turn them into paper…paper money that is. In some ways this is more incentive to recycle than the UK system. What if your family could pay for its holiday through recycling? Perhaps even clean up your street? I know that my three years old loves helping me to pick up trash in her park. Could your family do something similar?

Environmentally friendly. Like I said, the 3 R’s are among the basics of environmentally friendly. It is one of the easiest things that we can all do to save this special planet for our children and grand-children. Alright, we have all heard the pundits talk about how recycling does not make a difference. So to clear up a few of those myths:

  • Enough energy is saved by recycling one aluminium can to run a TV set for three hours.
  • A steel mill which uses recycled scrap reduces related water pollution, air pollution, and mining wastes by at least 70 percent.
  • Creating one ton of recycled paper uses only about 60 percent of the energy needed to make a ton of virgin paper.
  • Seventeen trees are saved for each ton of recycled newspaper.
  • Recycling steel and tin cans saves 74 percent of the energy necessary to produce them.
  • Today most bottles and jars contain at least 25 percent recycled glass.

Healthy living. It may not be immediately obvious how the 3 R’s can make you healthier, but I have a couple of examples:

  • Reduce your carbon footprint by walking to school, the store and anywhere else you can…also increases the amount of exercise you are getting. Walking is actually one of the best exercises there is.
  • Eating fresher often means that there is less packaging as frozen, tinned and jarred products, which produce more waste also, are likely to have more added salts, sugars and preservatives.
  • Reducing the carbon miles of your food by growing your own fruits and vegetables also allows you to grow them organically as well as having the benefit of reducing your stress through the pleasurable hobby of gardening.

Now that we have talked about how the 3R’s of reduce, re-use and recycle keep with the Frugal Fam core values, I hope that each of you will join me in this journey and share your ideas for Reduce, Re-use, Recycle.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.

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Green Tip – Recycle Your Plastic Bags


Green Tip – Recycle Your Plastic Bags

If you have not given up plastic bag for your own reusable bags yet, no worries, you can still make a difference! Recycle them! How? Well, there are many ways you can recycle plastic bags. We have listed a few to get you started. Use your imagination!

21 Ideas for Recycling Plastic bags:

* for filler when sending packages or when you want to store fragile items.

* use old plastic bags for liners in your bathroom or office trash can.

* to pick pet waste.

* use them as baby bib.

* arts and crafts. (off site link)

* reuse plastic bags over and over when you grocery shop.

* store wet bathing suits in them when at the pool or beach.

* dispose of dirty diapers when out and about.

* put hubbies lunch in them instead of a lunchbox.

* litter box liners.

* use plastic bags instead of Ziploc bags when possible.

* store holiday items in them.

* as a cap when giving yourself a hot oil treatment.

* make a kite with your kids.

* as a toiletry bag when traveling.

* shred and cut them to make plastic bag confetti.

* use them as gloves when cleaning.

* have your kids put them over their shoes when playing in the snow to keep shoes dry.

* cut them in to big squares and let your children finger paint with them. (under supervision, of course)

* send them to the recycle bin at your neighborhood grocery store.

* or…avoid using plastic bags all together and REALLY make a difference!

This is just small list to get you started. There are MANY ways that you can recycle and reuse plastic bags. You can also Google “recycle plastic bag ideas” and you will find tons more!

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

Free Energy Economics

Antarctic Peninsula Climate – A Change in Krill Ecosystem


Antarctic Peninsula Climate – A Change in Krill Ecosystem

Antarctic Peninsula has been experiencing warming trends for over 40 years with an increase of 2-3 C, thus correlating with lower sea ice conditions in the Amundsen Sea and Bellinghausen Sea. Warming temperatures around the Antarctic Peninsula is changing the dynamics of the ecosystem. The rise in atmospheric temperature is causing increasing in melting of freshwater glaciers and ice shelves. Fresh water emerging into the sea counteracts the salinity within a regional area. Changes identified are;

• Decrease in sea water salinity up to 60 miles offshore
• Lower sea ice
• Decreased krill population
• Increased salp (open ocean tunicate that is reminiscent of a jelly-fish) population
• Increase in cryptophytes (single cell phytoplankton algae)
• Decrease in diatom phytoplankton
• Increase in carbon sequestering in deep ocean sinks
• Decrease in carbon availability in the food chain

The Antarctic Krill (Euphausia superba), a small shrimp like crustacean is the most important zooplankton species associated with the sea ice and plays a crucial role in the Antarctic food web. On a regional basis the amount of krill appear to be declining in the southern ocean. There are definitely lower trends in krill population during lower sea ice years around Antarctica. Part of the rational for the population decline is that ice algae rely on the sea ice for protection and growth. The krill need the sea ice in order to feed on the algae and phytoplankton.

Krill occur in groups or large swarms. They are less than 3 inches in size and feed primarily on phytoplankton and sea ice algae. Krill filter diatom phytoplankton out of the water column and scrape algae from the sea ice. Apart from frequenting the sea ice to feed, krill in particular juveniles, seek protection from predators in the many nooks and crannies formed by the deformed sea ice floes. Krill is the staple food of many fish, birds and mammals in the Southern Ocean. The biomass of Antarctic krill is considered to be larger than that of the earth’s human population.

Sea- ice algae utilizes atmospheric carbon dioxide for its energy source, the same as plants do on land. Krill diet of the sea-ice algae and phytoplankton is essential for converting the carbon for use in higher animals such as fish, birds, and whales. This carbon conversion is a very critical role in predatory nutrition. Additionally krill do eliminate some of the silica from the diatom shells and carbon in sticky balls that sinks nearly two miles into the deep ocean. These cold, deep waters are able to contain carbon dioxide and prevent the gas from rising to the surface, thus immobilizing carbon that is not passed into the food chain.

In recent years there have been increases in algae phytoplankton called cryptophytes. Mark Moline, California Polytechnic State University, states that the cryptophyte population correlates with warmer temperatures and lower salinity waters that are produced by the melting of the freshwater glacier. Cryptophytes measure around 2 mm, while other plankton in the Antarctic waters are much larger and measure 15 to 270 mm. Along with the increase in cryptophyte population an increase in salp, a pelagic tunicate, population has also occurred. There are differences between salps and krill. Salps feeding efficiency is capable of grazing on smaller food sources less than 4mm, whereas, the Antarctic Krill efficiency declines on any food less than 20 mm. The salps compete with krill for the phytoplankton and thus decrease the krill population. Additionally the salps feed on krill larvae, which also cause a decline in krill numbers.

The warming trend in the Antarctic Peninsula is showing a pattern of increasing cryptophytes over other phytoplankton and the increase in the salp. This influence is due to the low sea ice and the lowering of the salinity in the seawater. Salps and cryptophytes do better in the lower salinity, while the krill and other plankton are unable to tolerate the increased freshwater regime from the glacier ice melts. This selectivity gives preference to the salps as the dominant species while decreasing krill abundance. During lower sea ice seasons the density of krill declines while the salp population increases.

Carbon sequestering into the deep ocean from the algae and phytoplankton occur by both the salp and krill. Both species eliminate the atmospheric carbon received from the primary producing algae by producing fecal pellets by the salps and sticky balls by the krill, thereby, reducing the amount of carbon dioxide in the atmosphere. The salps though sequester more carbon into the cold deep ocean than the krill. However, the krill provides the most efficient pathway for carbon transfer up into the food chain. The cryptophyte dominated waters are less efficient in the food chain due to increased feeding by salps and the difficulty of the krill to utilize the cryptophytes as a food source. Migration patterns by penguins are changing, in part due to the changing krill population. Krill is a mainstay diet for penguins, and if the krill population changes, many other ecological changes occur with it.

Steve Bynum has worked at Palmer Station along the Antarctic Peninsula. He not only enjoyed the ecosystem along the Bellinghausen Sea but he has also witnessed the changing climate conditions.

Join Steve at http://www.climatechangenewsletters.com as we take a journey to discover the warming and cooling effects of our planet.

Green Technology

Free Energy Economics


Free Energy Economics

Journalism Development

The impression created by the media over years has been held with mixed feelings. Whereas some media corporate world are known to have positively helped transform societies politically, economically, culturally and technologically; some other have only torn the world apart through negative reporting that supports aggressive confrontation, glorifying terror activities to make eye-catching headlines with selfishly money motive.

Similarly, the aggressive, corrupt and oppressive groups and individuals (religiously, politically or economically) have been glorified in the way that sustains situation that steadily extinct some societies.

Their content hardly provided or suggested solutions to alarm-triggering headlines. And much of the media activities have lacked an element of social responsibility that is tangible to give a voice to the voiceless and direct transformative opportunities to the poor, disabled and other disadvantaged groups

Journaling is a key communication tool. All organisms by nature communicate either verbally or non-verbally, yet attempting to make sense of whatever cues that are exchanged or evaluated.

True, we tend to be evaluative of one another whilst trying to figure out what intentions the other party could have towards you. The aim can be to help measure up the relationship that possibly could be developed, whether health or not.

Of course, in certain encounters some people could be threatened, suspicious, lack confidence, defensively withdraw or get on well in a healthy and rewarding relationship. This, indeed, is how communities can influence attitudes and behavior towards one another. That way, we could manage, control and direct directs and behavior. What a powerful tool a pen can be!

But success through journaling it self needs a period of training and practical experience, such that we can communicate to effectively make or unmake relationships or evolve life through the aspects of observing, reading and listening to words and actions of others and things.

The primary motivators to writing is the element of having an opinion yet unique. As part of research steps, one would be required to publish a final report or summarized article from the investigations, results and analyses carried out. Other researchers or students would want to review literature about statements pending investigation. From their successes, investigators either get awards or promotion.

Through practical experience, some people make careers out of their abilities and skills to communicate effectively as writers, as advertising agents, as interpreters and, as counselors or therapists.

Secondary employment too could be provided by journalism like driving, distribution, sale or retailing, legal advising et cetera. Eventually, those associated to it could become social icons or global media giants.

On the other hand, journaling could have important health benefits as stress reliever. By writing about one’s traumatic experience, sufferer could drop so much mental toxins off him or her.

And, at the same time it would help improve on analytical and problem-solving skills crucial in successful dealing with the ever emerging challenges encountered in day-to-day life.

From the natural or ecological sense, journaling or communication significantly help to connect different elements of the eco-system -through the principles of interconnectivity and interdependence.

And through media, we can help improve the dangerous global situations as nuclear conflicts, to make the world a better place for everyone to live in. But this would only be so if we formed a common objective in solidarity to it (non-violence) under the principle of conscious non-violence through tolerance and respect for divergent views.

Waiswa Jacob
Situation Health Analyst
DISHMA-CONSULT
P.O. BOX 8885
KAMPALA-UGANDA
Tel. +256774336277 or +256754890614
http://www.situationhealthanalysis.blogspot.com

 

Always Rely on Professionals Proper Installation of Wind Turbines is Very Important


Always Rely on Professionals Proper Installation of Wind Turbines is Very Important

The most efficient and economical way of using wind power to light up your home is to install a windmill or wind turbine as they are also called. The current trend is to use green energy to supplement energy generated from fossil fuels to ensure uninterrupted supply and protection of the environment.

Wind turbines of different sizes are available for your different requirements. If you live in an area where the average wind speed ranges around 10 to 12 miles per hour, you can install a wind turbine to generate electricity throughout the year. Depending on your energy requirements, you can opt for the right sized wind turbine starting from 2Kw units to even 20 Kw units.

Choosing a wind turbine manufactured by a reputed maker is essential but your task does not end there. You should choose the right contractors for installation of the wind turbine. Proper installation of wind turbines is very essential because of the following reasons.
• Installation of a 42 feet or more structure is not a simple task. The installation must be perfect to ensure that there are no safety concerns. Even the smallest flaw in installation can have severe consequences.
• A wind turbine may look like nothing more than a fan attached to a long pole. However, it is a complex and delicate mechanism that can be damaged with careless handling and improper installation. This can render your entire investment totally waste.
• The fans of the wind turbine may seem to be revolving very slowly from ground level. However, the height and the weight of the fans combined with its velocity can cause a lot of damage if breakage or other malfunction occurs.
• It is common to make use of the land beneath a windmill for other purposes. If you ensure that the wind turbine is safely installed, you can set up structures under the wind turbine without any fear of accidents and injuries.
• Setting up a wind turbine for your home will ensure that your energy requirements are taken care of forever. However, this requires a high initial investment. Improper installation will mean that your entire investment goes waste without sufficient benefits. What is the point of sinking thousands of dollars into your windmill if it conks off within a few days and you have to spend more repairing a faulty installation?

Hence, you should always deal with professional wind turbine contractors who know what they are doing. How to identify reliable contractors from all those who claim to be the best? For starters, all professional contractors who take up such projects of green energy offer a free quote. They do not charge for a quote which helps you estimate the cost of the project. Rather, they would be more than happy to offer the quotes for free.

Another way to identify professional service providers is to take a look at the spares and materials they use. Professional wind turbine installers will never use counterfeit material to reduce cost.

They follow strict safety codes and comply with all professional standards at all times. The net result of dealing with such installers for your green energy requirements is that you are assured of the best service at all times.

Dave Morrow recommends Gary Pipia the owner of http://www.windpowerspecialist.com
He is an expert in electrical contracting as well as the installation of wind turbines for home or commercial use. Also an author in the best selling book, 30 DAY TOTAL BUSINESS MAKEOVER.

Article Source: http://EzineArticles.com/?expert=Dave_Morrow


IKAROS: Successful sail deployment and solar power generation …

IKAROS: Successful sail deployment and solar power generation! Hooray!! Jun. 10, 2010 | 20:46 PDT | Jun. 11 03:46 UTC. We need your help. Please donate to support our blog, website, and podcast. …


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Cheap Flights and Climate Change


Cheap Flights and Climate Change

What can be done about this increasingly worrying contribution to global warming?

The most important options to reduce aircraft CO2 emissions are:

Changes in aircraft and engine technology; use of alternative fuels, such as (sustainably produced) biofuels; regulatory and operational measures such as improvements in air traffic management; economic measures such as inclusion of aircraft emissions in emission trading schemes.

But, as Giovanni Bisignani, manager of International Air Transport Association (IATA), stated: “Emissions trading schemes only make sense with efficient infrastructure. The IPCC estimates that there is 12% inefficiency in air traffic management globally: we produce up to 73 million tonnes of carbon emissions each year by aircraft flying inefficiently due to air traffic management limitations”. **

On a personal level we could ask ourselves especially in the developed world: “Do we really need to fly so frequently?” The use of telework, teleconference and video conference could be largely increased to plan work and meetings. Can’t the development of land and air transportation infrastructures be balanced better according to the real needs of people and businesses? Trains could connect cities better and more cheaply for example in Europe, where the prices are not competitive with those of many flights anymore (and night train services have been reduced if not cancelled).

Life styles do matter because if millions of people want to have cheap weekends in relatively close tourist locations, many flights are needed to satisfy their desires and consequently a lot of pollution is generated. Also, our per capita emissions could be cut also by reducing the “surplus” trips, by slowing down our life rhythms and enjoying more local attractions in our free time. Who knows? We could discover the “exotic” in our own neighborhoods without flying to the Caribbean Sea…

Furthermore the relationship between the costs and the environmental externalities (i.e. costs not included in the economy like health damages caused by pollution) needs to be considered as well: there are higher marginal impacts for short-distance flights that should be considered in prices paid by passengers.

All these political, technological and personal choices are some of the good examples needed by the developing countries to follow the 21st century’s Western society along a new sustainable path which looks like the only good alternative forward.

**”Talks to reduce aircraft global-warming emissions

For further information on Climate Change please visit the Responding to Climate Change website – http://www.rtcc.org

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Why You Should Start Recycling Today


Why You Should Start Recycling Today

Recycling is like exercising – everyone knows we should do it, but not all of us do it as frequently as we should and many of us don’t do it at all. However, there are tons of reasons why you must make an effort to recycle as much as feasible. If you have not been diligent about recycling, this article provides some great reasons why you should start.

1. Recycling cuts back on global warming.
2. Production of certain materials from the start can release serious amounts of CO2 into the atmosphere.
3. Recycling paper saves trees – for each ton of paper recycled, 17 trees are saved. Each of these trees can extract around 250 pounds of carbon-dioxide from the air in a year.
4. Recycling makes us more energy-efficient. It frequently takes a great amount more energy to form something from nothing than to reuse it.
5. It keeps our landfills from overflowing. We are fast running out of space for landfills especially near towns.

Beach towns have been dumping trash into their seas for years to by-pass the difficulty, but with widespread sea ecological collapse, this isn’t longer a practicable option. Worse yet, it’s hard to find land in suburban and agricultural areas whose residents will permit landfills to come into their areas without a fight. The squeeze for rubbish heap land is only going to become worse in the future.

Recycling gives us some hope. Studies show that 60% to 75% of rubbish in landfills can be recycled. That suggests that if everyone recycled, we would have 60% to 75% less rubbish in our landfills, and we’d need at least that far less land for rubbish disposal. The rubbish in landfills is mostly not treated in any way it’s simply thrown in a huge hole and buried over. A lot of this rubbish isn’t environmentally friendly or readily biodegradable and it is unsurprising that contaminants can get into our water. It is also a major reason why it isn’t safe to drink from streams and brooks when you are hiking and camping even when it’s like you are in a spotless environment. It reduces air pollution. A lot of factories that produce plastics, metals, and paper products release poisons into the air.

For instance, plastics are usually burned in incinerators. Plastics are made with oil, and that oil is released into the atmosphere when the plastic burns, creating significant greenhouse-gas emissions. From manufacturing to processing, from collection to invention it’s common knowledge that recycling is an expansion industry, earning billions of bucks yearly. Our desire to recycle is only going to grow more insistent as populations grow and as technology changes. It adds to property worth. It is obvious a rubbish heap near your house can decrease your property values significantly. Recycling decreases the quantity of land required for landfills. This decreases the quantity of homes near landfills, keeping property values up and house owners cheerful. The more folks recycle, the less landfills we need and if enough folks pitch in, recycling should pay off for everyone. It is good business. Pitting business against the environment is a lose-lose situation – everyone suffers.

Commercial factories and processing plants save masses of cash on energy and extraction systems when they use recycled materials rather than virgin resources. They also make sure that basic resources don’t become a scanty commodity, keeping demand and costs down and making sure that their business can continue for years to come. One person can contribute. Many of us think this is true with recycling, too but the reality is that small acts of recycling make a giant difference.

David Sein is a freelance journalist reporting on socially conscious issues.

VUE Green Line Hybrid Video Review

Recycle Your Plastic Bags Green Tip


Recycle Your Plastic Bags Green Tip

If you have not given up plastic bag for your own reusable bags yet, no worries, you can still make a difference! Recycle them! How? Well, there are many ways you can recycle plastic bags. We have listed a few to get you started. Use your imagination!

21 Ideas for Recycling Plastic bags:

* for filler when sending packages or when you want to store fragile items.

* use old plastic bags for liners in your bathroom or office trash can.

* to pick pet waste.

* use them as baby bib.

* arts and crafts. (off site link)

* reuse plastic bags over and over when you grocery shop.

* store wet bathing suits in them when at the pool or beach.

* dispose of dirty diapers when out and about.

* put hubbies lunch in them instead of a lunchbox.

* litter box liners.

* use plastic bags instead of Ziploc bags when possible.

* store holiday items in them.

* as a cap when giving yourself a hot oil treatment.

* make a kite with your kids.

* as a toiletry bag when traveling.

* shred and cut them to make plastic bag confetti.

* use them as gloves when cleaning.

* have your kids put them over their shoes when playing in the snow to keep shoes dry.

* cut them in to big squares and let your children finger paint with them. (under supervision, of course)

* send them to the recycle bin at your neighborhood grocery store.

* or…avoid using plastic bags all together and REALLY make a difference!

This is just small list to get you started. There are MANY ways that you can recycle and reuse plastic bags. You can also Google “recycle plastic bag ideas” and you will find tons more!

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

Your Green Life Segment Of Sun Light

Water Efficiency – The Resource Matrix Part 1 of 4 – Why We Have Water and Fuel Shortages


Water Efficiency – The Resource Matrix Part 1 of 4 – Why We Have Water and Fuel Shortages

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

  1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
  2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
  3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
  4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

  • I want to acquire the best stuff for the cheapest terms
  • I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

  • finite energy resources will run out
  • actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
  • the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.

You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

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Google Vs Yahoo – Who’s Greener?

Silicon Valley is known for both innovation and hype. Recently, this pool of innovation has extended beyond bandwidth to the protection the environment. Google and Yahoo, the search engine giants, are both headquartered in the Valley and have been making headlines by greening their offices, reducing energy consumption, and carbon trading. The PR motivations are obvious, but are the green benefits really there? To set apart the hype from reality, we have analyzed the green value of both Google and Yahoo’s headquarter facilities.

We looked at the ecological services provided by green landscape features such as trees and open space (i.e. grass). Grass and trees are pervious surfaces, meaning they allow water to permeate into the ground. Roofs, sidewalks, patios, and asphalt parking lots are examples of impervious surfaces, where rainwater drains into the public storm drains. Heavy metals, oil, and other pollutants are carried off parking lots in rainwater, which often lead directly to open water habitats, where fish, birds, and reptiles live.

In terms of ecological services, trees and grass have been proven to:

1.      Remove and store carbon from the atmosphere,

2.      Remove certain airborne pollutants,

3.      Permits rainwater to seep into the ground as opposed to draining into the stormdrains, and

4.      Remove certain waterborne pollutants.

Here is a look at how green Google and Yahoo really are and how the measure up against each other.

Google Green Report
Google’s headquarters, the Googleplex, covers 44 acres, nearly 50% of which is grass or tree canopy. This is an impressive paved to open space ratio. The grass and trees on the Googleplex remove roughly 2 tons of carbon from the atmosphere per year, or 0.04 tons per year per acre. In addition, 530 lbs. of air pollution are removed per year (e.g., ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, and particulate matter), or 12 lbs. per year per acre. It was assumed that the parking lot of the Googleplex is asphalt, and not a type of porous pavement, so the cost of managing rainfall runoff from the Googleplex is $4,474 per year, or $103 per year per acre. The abundance of grass and tree canopy on the Googleplex go a long way to offset the water quality impacts of the paved surfaces (mainly the parking lot). On average, the grass and trees reduce water pollution by 6%, as opposed to the entire property being paved.

Yahoo Green Report
The Yahoo headquarters, Yahooplex, covers 28 acres, a third of which is grass or tree canopy. This is a classic ratio of paved to open space for large office complexes in California. So far, par for the course. The Yahooplex removes 0.36 tons of carbon from the atmosphere per year, or 0.01 tons per year per acre. 114 lbs. of air pollutants are removed per year, or 4 lbs. per year per acre. In terms of rainfall, the cost associated with runoff is $9,219 per year, or $331 per year per acre. The grass and tree canopy help offset the paved areas with a 2.3% reduction in water pollution as opposed to the entire property being paved.

The final green analysis?

Google kicks Yahoo’s butt, largely due to the forethought, or luxury, of the Googleplex having 50% of its property surface providing green services. The good news for both Google and Yahoo is that over time, as trees grow, so will the tree’s canopy and mass, thus storing more carbon and removing more air pollutants.

Green next steps for both Google and Yahoo is to:
 

  1. Install porous parking surfaces, allowing up to 80% of rainwater to seep into the ground,
  2. Install green roofs, absorbing rainwater while reducing cooling costs and energy consumption, and
  3. Planting larger trees on the south and west sides of the buildings to reduce cooling costs and energy consumption.

While we crunched the hard numbers to settle the Google vs. Yahoo green debate, this report illuminates the great opportunity that awaits these two Silicon Valley giants to harness the ecological services of green surfaces.

Chris Erichsen is a GIS Mapping consultant with the Erichsen Group, GIS and Mapping in northern California. He has over 10 yrs of GIS experience and helps many industries around the world apply GIS mapping technology. Learn more examples of GIS mapping capabilities.